MerchantVoice: September 2007 Archives

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Sep30	You'd Like To Learn A Little About Merchandising Eh? Mark Wade September 30, 2007 Know More: Merchandising For Sales Clientele Marketing, How To Merchandise, New Fashions, Observing Customers, Sales Events Here's a fellow who knows just a little bit about merchandising... It's Ralph's World! Headlined by the question "Can he really sell all things to all people?" we find Ralph Lauren and an article by John Brodie from Fortune Magazine. This is truly a story of how to merchandise; "Ralph Lauren was doing reconnaissance, lingering outside one of his stores watching customers. On this crisp fall Saturday afternoon a few years ago, he had driven one of his vintage cars from his estate in Katonah, N.Y., through the leafy back roads of Westchester County to the nearby town of New Canaan, Conn. At the store Lauren made an observation that would add a new chapter to his legacy. The mothers were leaving with shopping bags, he noticed, but the daughters were exiting either empty-handed or with just a shirt for their dad or boyfriend." Can you guess what his thoughts were? Continue Reading Posted at 7:35 AM \| Permalink \| Comments
Sep27	Good Merchandising Involving The Recent Toy Recalls Mark Wade September 27, 2007 First things first...Recalls can involve dangerous items, products that can affect the health or even the lives of people, especially children as these do. A responsible retailer will make certain they comply with any recall request simply because it is... Continue Reading Posted at 11:59 PM \| Permalink \| Comments
	Retail Leading The Way Into Recession? Mark Wade September 27, 2007 Citing the results of yesterday's market, Doug Kass says so;"Economic and stock market bulls got another wakeup call. After the close yesterday, Target (TGT - Cramer's Take - Stockpickr - Rating) substantially lowered its September comp guidance from +4% to... Continue Reading Posted at 7:28 AM \| Permalink \| Comments
Sep24	Keep Your Promises! Mark Wade September 24, 2007 I happened to be reading a NY Times article about another Wal-Mart marketing gaffe, "Customer Contact Reduction," and found a link to what I believe to be absolutely true about merchandising;Keep Your Promises! All of us have those times when we... Continue Reading Posted at 7:43 AM \| Permalink \| Comments
Sep22	What Would You Do? : Part One of Many Mark Wade September 22, 2007 What would you do?You're the manager of the Tire and Lube Express at Wal-Mart. In your department you do oil changes and sell/install new tires plus a few other mechanical operations on automobiles.One day a customer asks you to do... Continue Reading Posted at 7:01 AM \| Permalink \| Comments
Sep20	Merchandise Your Stock Room Mark Wade September 20, 2007 Yesterday I witnessed something that reminded me that it is a necessity to pay attention to your stock rooms, if you have one. [Stock rooms are so 1970's.]Shoe Department Manager Job Trends The Men's Shoe department is next to my department.... Continue Reading Posted at 6:55 AM \| Permalink \| Comments
Sep19	As Requested :) Mark Wade September 19, 2007 My favorite of all time...And it did relate to merchandising First Things First - a couple of additional thank you's to Easton and Kim. It's always nice to be welcomed.This story will hopefully tickle your funny bone and it isn't... Continue Reading Posted at 7:56 PM \| Permalink \| Comments
	Number One Dumbest Moment In Business Mark Wade September 19, 2007 Who Else? Wal-Mart. I worked for Wally for a few years and I have to say that it was hard work! But they aren't what the naysayers want them to be nor are they perfect by any stretch. They certainly... Continue Reading Posted at 9:07 AM \| Permalink \| Comments
Sep18	People Skills - Merchant Voice Has A New Writer Mark Wade September 18, 2007 People skills are what I've been told through the years is the talent I've come the closest to mastering in the world of retail. "Through the years." My name is Mark Wade. There are more than twenty five years of... Continue Reading Posted at 5:55 PM \| Permalink \| Comments

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Sep30	You'd Like To Learn A Little About Merchandising Eh? Mark Wade September 30, 2007 Know More: Merchandising For Sales Clientele Marketing, How To Merchandise, New Fashions, Observing Customers, Sales Events Here's a fellow who knows just a little bit about merchandising... It's Ralph's World! Headlined by the question "Can he really sell all things to all people?" we find Ralph Lauren and an article by John Brodie from Fortune Magazine. This is truly a story of how to merchandise; "Ralph Lauren was doing reconnaissance, lingering outside one of his stores watching customers. On this crisp fall Saturday afternoon a few years ago, he had driven one of his vintage cars from his estate in Katonah, N.Y., through the leafy back roads of Westchester County to the nearby town of New Canaan, Conn. At the store Lauren made an observation that would add a new chapter to his legacy. The mothers were leaving with shopping bags, he noticed, but the daughters were exiting either empty-handed or with just a shirt for their dad or boyfriend." Can you guess what his thoughts were? Continue Reading Posted at 7:35 AM \| Permalink \| Comments
Sep27	Good Merchandising Involving The Recent Toy Recalls Mark Wade September 27, 2007 First things first...Recalls can involve dangerous items, products that can affect the health or even the lives of people, especially children as these do. A responsible retailer will make certain they comply with any recall request simply because it is... Continue Reading Posted at 11:59 PM \| Permalink \| Comments
	Retail Leading The Way Into Recession? Mark Wade September 27, 2007 Citing the results of yesterday's market, Doug Kass says so;"Economic and stock market bulls got another wakeup call. After the close yesterday, Target (TGT - Cramer's Take - Stockpickr - Rating) substantially lowered its September comp guidance from +4% to... Continue Reading Posted at 7:28 AM \| Permalink \| Comments
Sep24	Keep Your Promises! Mark Wade September 24, 2007 I happened to be reading a NY Times article about another Wal-Mart marketing gaffe, "Customer Contact Reduction," and found a link to what I believe to be absolutely true about merchandising;Keep Your Promises! All of us have those times when we... Continue Reading Posted at 7:43 AM \| Permalink \| Comments
Sep22	What Would You Do? : Part One of Many Mark Wade September 22, 2007 What would you do?You're the manager of the Tire and Lube Express at Wal-Mart. In your department you do oil changes and sell/install new tires plus a few other mechanical operations on automobiles.One day a customer asks you to do... Continue Reading Posted at 7:01 AM \| Permalink \| Comments
Sep20	Merchandise Your Stock Room Mark Wade September 20, 2007 Yesterday I witnessed something that reminded me that it is a necessity to pay attention to your stock rooms, if you have one. [Stock rooms are so 1970's.]Shoe Department Manager Job Trends The Men's Shoe department is next to my department.... Continue Reading Posted at 6:55 AM \| Permalink \| Comments
Sep19	As Requested :) Mark Wade September 19, 2007 My favorite of all time...And it did relate to merchandising First Things First - a couple of additional thank you's to Easton and Kim. It's always nice to be welcomed.This story will hopefully tickle your funny bone and it isn't... Continue Reading Posted at 7:56 PM \| Permalink \| Comments
	Number One Dumbest Moment In Business Mark Wade September 19, 2007 Who Else? Wal-Mart. I worked for Wally for a few years and I have to say that it was hard work! But they aren't what the naysayers want them to be nor are they perfect by any stretch. They certainly... Continue Reading Posted at 9:07 AM \| Permalink \| Comments
Sep18	People Skills - Merchant Voice Has A New Writer Mark Wade September 18, 2007 People skills are what I've been told through the years is the talent I've come the closest to mastering in the world of retail. "Through the years." My name is Mark Wade. There are more than twenty five years of... Continue Reading Posted at 5:55 PM \| Permalink \| Comments

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