Yesterday I witnessed something that reminded me that it is a necessity to pay attention to your stock rooms, if you have one. [Stock rooms are so 1970's.]
Shoe Department Manager Job Trends
The Men's Shoe department is next to my department. During a slow moment the young lady shoe salesperson suddenly breezed past me asking a question about which direction her last customer had walked. Seems she spent some time with him and didn't have the shoes he was interested in. Unfortunately, as she was returning the unpurchased shoes she had shown him to the stock room after he had left, she discovered she did have his shoes in stock.
Its one of the oldest adages in retailing...
Merchandise just doesn't sell if it's in the stock room and not on the floor! In this case the twist is that the shoes weren't properly identified in the stock room, didn't make it to the floor and $200 in sales were lost, never to return.
I know one of my personal pet peeves is to go out of my way attempting to help a customer with a purchase yet I cannot complete it because the merchandise isn't available. Then, once the customer has left the building, by chance discovery you find what you'd been looking for buried somewhere in the stockroom. Lost sales.
No doubt these types of irresponsible actions played into the thinking of those who've been designing stores' layouts for the last decade or so to eliminate stock rooms as much as possible. Merch has to be on the floor... where there's thousands of other ways to screw up sales but that's another post.
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