Apple’s Online Store Tops Mobile Shopper Satisfaction Survey

Apple delivers a highly satisfying online shopping experience not only to desktop visitors but also to mobile customers, according to a new ForeSee study. In fact, Apple tops the list when it comes to mobile shopper satisfaction, edging out online shopping heavyweights like Amazon and eBay.

The study found that Apple’s online store achieved an average score of 85 out of a possible 100 from its 3,000 polled online mobile shoppers, beating Amazon by just one point. ForeSee’s research covered both the websites and apps of the top 40 most frequented online commerce websites in the U.S. In a linked ForeSee survey of 8,500 online shoppers at traditional websites conducted for the study, Apple scored 83 overall, tying for second with Avon behind Amazon’s score of 88.

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