Category Archives: Online Merchant

Printer Ink and Tone Provider Offers Ink and Toner Affiliate Program

Many online merchants use affiliate programs to promote their products and services.  It is a win-win solution to both online merchants and affiliates.  Ink E-Sale Inc. is one of the major printer ink and toner cartridge providers in N. America. They provide top quality printer ink & toner cartridges for all major printer brands. Ink E-Sale Inc. just launched their ink and toner affiliate program to the public.

Bill Zhang, the manager of Ink E-Sale Inc. lists 6 reasons you should consider Ink E-Sale ink and toner affiliate program:

  • You help friends and family save money. Friends and family will love you for sharing great ink and toner cartridge deals from Ink E-sale as they get quality products at unbeatable prices and top-notch service.
  • You make money easily. All you have to do is to share your affiliate link with friends and family through email, social networking sites or your own website. You don’t have to have a website. But if you do, that’s even better.
  • You earn 5% commission whenever someone buys directly through your affiliate link. You receive CA$0.5 when he or she registers as an affiliate or CA$0.2 when he or she registers as a customer.
  • Your earning potential is unlimited with our 3-tier commission plan. Get 1% commission of your first level affiliate sales, 0.5% commission of your second level affiliate sales and 0.1% commission of your 3rd level affiliate sales.
  • The demand for ink and toner cartridges is huge. It keeps growing with the prevalence of Inkjet and laser printers. People replace the cartridges on a regular basis.

Ink E-sale Inc. ink and toner affiliate program membership is free and it only takes a minute or two to set up.  Let Ink E-sale  takes care of everything. You simply share and make money! Join Ink E-Sale’s Ink and Toner Affiliate Program to earn extra cash in this tough economy.

Ink E-Sale Inc provides discount printer ink & toner cartridges with top quality and best service. is your best choice to buy printer ink & toner cartridges (such as Lexmark x4690 ink and Brother HL-2230 toner cartridges) online. Save on remanufactured ink and toner cartridges, new compatible ink cartridges and toner.

Bribing Customers For Reviews Got Punished

Getting user reviews can be slow and painful for any new online merchant.  Because online shoppers depend heavily upon the user reviews to make a buying decision especially when they shop from merchants that they are not familiar with, some merchants have tried to use “creative ways” to accumulate user reviews.  If you are one of them, you have to be very careful because . . .

The New York Times reported last week that Amazon took a merchant off its site because it was offering a full rebate on $10 leather cases for the Kindle Fire if the buyer wrote an online review.  According to,

Although VIP Deals didn’t explicitly require favorable reviews in exchange for the refund, the letter to customers did say “we strive to earn 100% perfect ‘FIVE-STAR’ scores from you!”

It appears that most customers were more than happy to drop a review for $10. VIP Deals’ Kindle Fire case had 310 five-star reviews by last week, according to the Times, and most of the other 25 reviews were four stars. Some reviewers acknowledged the bribe, and one said that he would have given four stars instead of five, if not for the rebate.

Amazon considered VIP Deals’ promotion violated Amazon guidelines. It has removed the reviews and the product page. VIP Deals’ other products have also disappeared from the site.

The Federal Trade Commission forbids merchants from paying for endorsements without disclosure. Sometimes it is hard to draw a clear line between bribing customers for a review or using incentive to get a customer review.  As an online merchant, you have to think of legitimate ways to get customers leave their reviews.  I would love to hear your thoughts on this.


The Basics on Becoming an Online Merchant

Online selling is on the rise because of the changing shopping habits of today’s consumers, those under 30 years old who were either entering into their teens or have just graduated from college when the Internet bloomed in the mid-90’s.

This is the generation who spend most of their time reading and sending Twitpics, shout-outs, reposts or jejespeak on their FB, Flickr, tumblr, and Blogspot pages, in their desire to be visible and look cool on the Internet (now broadband and a powerful tool for business) that has become collaboration-friendly, thanks to Web 2.0 technologies.

Fast forward to a cool question. Do you want to join the world of Internet retailing as a pure player to earn extra income out of the Net Geners whose disposable income will remain ‘awesome’ at least until 2020. Do I hear a resounding ‘yes’ out there? That means you’re getting into a winning ambit.

Online retailing poses the biggest opportunity for all Internet users to earn from the web. After all, you spend more than 4 hours before your computer screens doing any or all of these: researching, working, playing games, online chatting or instant messaging, Skyping.

Caveat: you will not immediately strike gold from your Internet selling but, initially it will give you an extra income and one that will grow in due course.

Consider this data from the March 2010 ITIF (Information Technology & Innovation Foundation) report.

For the last 10 years, among the world’s top 10 Internet firms are those that have been successfully selling products and services like Amazon, eBay, Expedia, TD Ameritrade (into trading services), and of course Yahoo, Google and AOL, which collectively earned $58-B in 2006. Countries leading in e-commerce are UK, US, Sweden and Denmark.

E-commerce is growing in Asia too, where total B2C sales in Japan, China, Korea and India are expected to reach $115-B this year. At 52% (in Asia), Japan has the highest percentage of online buyers, followed by Korea at 45%. China, the world’s second largest Internet population with its 210 million Internet users, is expected to see large growth in its online retail sales – $18 billion in 2010.

In other parts of Asia like the Philippines, about 90 percent of the 28-M Filipinos with access to the Internet visit social networking sites to chat, play games and promote business and civic events. Social media has become a ubiquitous tool in any business marketing campaign.

To cut your mark in online retailing:
number 1 – you must have products or services to sell
number 2 – study the basics like on-time deliveries and packaging (you don’t want the merchandise getting squashed or broken)
number 3 – you must know how to use new media.

It is wise to focus first on a small range of products and know where to source reliable suppliers. Your products or services must be sellable like mobile phones, gadgets, fashion and accessories, souvenirs, homeware, health and wellness, appliances, travel reservation, insurance.

You can earn from your hobbies and interests like bead stringing, cross-stitching, photography, handicrafts, gardening, carpentry, used or antique items.

The Internet gives you the global marketplace, hence there will be customers in Trinidad, Los Angeles, Glasgow, Shanghai, Puchong, Cebu who will like to have those items on your web store.

Here are basic tips on becoming a trusted online retailer in the net world.

Build your website. If you can’t, ask friends and kinfolk who can. It’s an integral part of running an online business. Or you can buy an e-commerce software that has a complete e-trading platform that integrates payment gateways and logistics system for local and international deliveries. This way, you don’t have to worry about setting up payment and distribution intermediary services on your own. It’s never too late to have your own website up and running and be one of the over 80 million dotcoms in the world. Going by their sheer numbers, you’re in great company.

Get yourself discovered through social sites. Your FB friends and Twitter followers will be excellent starting points for engaging with consumers. You can advertise on popular social sites or you can create a Facebook fan page or a Multiply product page. Be innovative in your spiels (but don’t overdo it) about the benefits of your products so that consumers can connect emotionally to them, notwithstanding your commercial agenda.

Attend trainings. Learning additional skills on creating compelling customer content, photo editing, viral videos, SEO, etc. will boost your confidence as a netpreneur and if you cleverly apply them, you’re on your way to building a good customer base.

It’s usually in the first year when it’s all about deciding what to sell, where to source your products, and generating awareness for your online store. You need to keep intact your enthusiasm for your business and your customers so that in the succeeding years, you can get ahead and stay ahead.

Now this is looking beyond 2020, Net Geners and their progeny – because of their online behavior – put premium on time and convenience which online retailing meets 100% spot-on.

If you’re interested in knowing more about how to become a trusted online merchant, visit and click the Open a Shop tab.

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