Loyalty Miles Go a Long Way With Online Shoppers

 

SANTA CLARA, CA, Mar 22, 2012 (MARKETWIRE via COMTEX) —
Loyalty and rewards programs vying for the attention of online shoppers should be focusing on miles and cut back on offers like free shipping when developing programs. These are among the results of a new analysis of online shopping behavior conducted by Billeo, Inc., creator of apps that help consumers save time and money while shopping or paying bills online.

“Miles, free shipping or points — the options for online shoppers are many. And still, the majority of these offers go unused,” said Murali Subbarao CEO of Billeo, Inc. “Online shopping presents a huge opportunity for brands and merchants looking to increase customer loyalty and financial institutions that need to drive card use. The marketing professionals who run loyalty programs just need better insight into what shoppers prefer.”

The data, released by Billeo today, indicates that the rewards being offered by a loyalty program have a direct impact on where the person shops, what brand they chose and what card they use to make a purchase. According to the online shoppers in Billeo’s network, people prefer miles to any other rewards offer they were presented with during the past year.

“Our analysis shows that online shoppers are almost six times more likely to use an offer that includes miles, compared to one that does not, ” continued Subbarao. “The rising cost of airfare has turned
earning miles into a significant motivator for consumers who are shopping online.”

Other findings from Billeo’s analysis include:

Online Shoppers Prefer Rewards Points and Miles Offers

        --  Online shoppers are almost five times more likely to use a rewards offer that includes the ability to earn miles or points than one that        doesn't
            --  Offers that allow online shoppers to earn rewards points or miles
                are more appealing -- these offers average a 14.5 percent click-to
                conversion rate
            --  Offers that do not include points or miles, like free shipping,
                are less appealing -- these offers average a 3 percent
                click-to-conversion rate

Miles Rise to the Top

        --  Usage increases when you look at just miles offers, online shoppers
            are almost six times more likely to use an offer with miles than one
            that doesn't offer miles or points
            --  Offers that include miles have a 17 percent click-to-conversion
                rate, versus the 3 percent click-to-conversion rate of offers that
                do not offer points or miles
        --  Online shoppers are almost one and a half times more likely to use an
            offer with miles than an offer with points
            --  Offers that include rewards points have a 12 percent
                click-to-conversion rate, versus the 17 percent
                click-to-conversion rate of miles offers

How Many Miles? Almost Enough to Fly From Chicago to Tokyo and Back!

        --  The average online shopper earns 11,600 miles a year

Billeo creates free apps that save people time and money while shopping and paying bills online. Billeo also provides banks, credit card companies, credit unions, airlines and loyalty providers, with context-aware shopping and bill pay technologies that help them
better interact with their customers online.

The analysis is based on the 2011 aggregate shopping habits of more than 100,000 online shoppers in the Billeo network. More than 40 banks, 20,000 billers, 1,500 merchants, six of the top 10 card issuers and two of the top five airlines are part of the Billeo network. Cash back offers were not included in this analysis.

About Billeo, Inc.
Billeo, Inc. helps consumers save time and money
while shopping or paying bills online. Billeo’s free browser and mobile apps save more than 1.5 million consumers nearly 10 percent on each purchase, by helping them take full advantage of their financial relationships and loyalty programs. Billeo’s Active Context Platform(TM) provides financial institutions and card issuers like American Express, Discover, US Bank, Wells Fargo and Visa with context-aware shopping and bill pay technologies, helping them better interact with their customers online. More than 40 banks, 20,000 billers, 1,500 merchants, six of the top 10 card issuers and two of the top five airlines are part of the Billeo network. Billeo was listed as one of the fastest growing private companies by Inc. Magazine and named the 2011 best e-commerce site by the American Business Awards. For more information about Billeo, Inc. visit www.billeo.com.

SOURCE: Billeo, Inc.

Copyright 2012 Marketwire, Inc., All rights reserved.

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