Tag Archives: online shopper

How to Find Product Reviews Before Online Shopping

Reading product reviews before online shopping is very useful for online shoppers to make a buying decision. Based on these product reviews the consumer may make a more informed decision about which products to purchase and which ones to avoid. However, there are different types of reviews available and some product reviews are more useful than others. This article will discuss product reviews posted directly on the online retailer’s website as well as product reviews posted on websites dedicated to compiling product reviews.

Reviews on the Online Retailers Website

Many online retailers provide reviews of products they offer for sale directly on their own website. These reviews typically fall into two categories and include consumer product reviews and product reviews offered in terms for compensation. Consumers who are using these reviews to gather information about a product should proceed with caution to ensure they understand what type of reviews are being offered on the website.

Consumer product reviews are typically the best resource for consumers who want to learn more about a product. This includes reviews from others who have purchased and used the product in question. These reviews are usually completely candid and offer great insight into the form and functionality of the product. Online shoppers who find the majority of consumers are satisfied with a particular product may be reassured they have selected a high quality product.

Online retailers also sometimes feature product reviews on their website from reviewers who have been compensated to provide a review. When a retailer compensates an individual to make a review it is usually necessary to divulge this information because the review may tend to rate the product more favorably than they would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites dedicated to compiling product reviews. Consumers can browse through a variety of products to find additional information in the form of product reviews. The reviews may be incredibly detailed and useful or they may be brief and provide very little useful information. Consumers are advised to consider these opinions carefully especially when there are a large number of reviews available, which seem to be in agreement regarding the quality of the product. However, when there are only a few reviews available it can be much more difficult for the consumer to formulate his own opinion of the product based on these reviews posted on the website. Consumers are also advised to ignore reviews, which vary significantly from the majority of the other review posted. These reviews may be mistakenly referring to the wrong product or may demonstrate an anomaly.

In short, do your homework to study product reviews before you make a buying decision.