Tag Archives: product review

Tips for Spotting Fake Online Product Reviews

Online product reviews play an important part in online shopping.  Before online shoppers hit the “Add To Cart” button, they will usually spend time to go through product reviews to justify their buying decision. The merchant with more positive product reviews normally gets the business.  The recent fake Amazon product review issue has drawn people’s attention to the authenticity of online customer reviews.

Here are some tips that help you spot fake product reviews from real ones.

1. The product reviews are overly positive and rated with all 5 stars.  If you see multiple 5-star reviews within a short period of time, you should be suspicious.  Normally the product review rating can be various and timing can be spontaneous.  Some customers do not even rate though they leave very positive reviews because they simply forget to check the rating.

2. The product review is too general. For example, “I’m very happy with your company, the service, quality and price.”

3. The product review is too detailed.  For example, the review gives out the product’s model number and even the percentage of savings.

4. The product review sounds like the company’s sales slogan.
For example, “ABC Company is worth to try!!!”  “Good quality, good service and price!”

CBS Early Show’s Regina Lewis says some of the review sites do scan for patterns to try and catch reviews that have been paid for and are fake. Regina also mentions some red flags in reviews that help you identify fake product reviews.

So now you know how to identify fake product reviews. I suggest you leave objective product reviews whenever possible. In this way, you not only help other consumers make appropriate buying decision but also help online merchants improve their products and services.

How to Find Product Reviews Before Online Shopping

Reading product reviews before online shopping is very useful for online shoppers to make a buying decision. Based on these product reviews the consumer may make a more informed decision about which products to purchase and which ones to avoid. However, there are different types of reviews available and some product reviews are more useful than others. This article will discuss product reviews posted directly on the online retailer’s website as well as product reviews posted on websites dedicated to compiling product reviews.

Reviews on the Online Retailers Website

Many online retailers provide reviews of products they offer for sale directly on their own website. These reviews typically fall into two categories and include consumer product reviews and product reviews offered in terms for compensation. Consumers who are using these reviews to gather information about a product should proceed with caution to ensure they understand what type of reviews are being offered on the website.

Consumer product reviews are typically the best resource for consumers who want to learn more about a product. This includes reviews from others who have purchased and used the product in question. These reviews are usually completely candid and offer great insight into the form and functionality of the product. Online shoppers who find the majority of consumers are satisfied with a particular product may be reassured they have selected a high quality product.

Online retailers also sometimes feature product reviews on their website from reviewers who have been compensated to provide a review. When a retailer compensates an individual to make a review it is usually necessary to divulge this information because the review may tend to rate the product more favorably than they would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites dedicated to compiling product reviews. Consumers can browse through a variety of products to find additional information in the form of product reviews. The reviews may be incredibly detailed and useful or they may be brief and provide very little useful information. Consumers are advised to consider these opinions carefully especially when there are a large number of reviews available, which seem to be in agreement regarding the quality of the product. However, when there are only a few reviews available it can be much more difficult for the consumer to formulate his own opinion of the product based on these reviews posted on the website. Consumers are also advised to ignore reviews, which vary significantly from the majority of the other review posted. These reviews may be mistakenly referring to the wrong product or may demonstrate an anomaly.

In short, do your homework to study product reviews before you make a buying decision.